Advertizing / Sponsorship Opportunities

Demographics

Women account for 85 percent of all consumer purchases, including:

91 percent of all new homes
66 percent of PCs
92 percent of vacations
65 percent of new cars
89 percent of bank accounts
93 percent of food
93 percent of pharmaceuticals

Women are:

50.7 percent of the population
46.4 percent of the labor force
50.6 percent of managerial positions
16.4 percent corporate officers

The nature of this industry and the theme of Amy's Garage presents some interesting advertising and product placement opportunities.

For example, Amy will obviously be talking about vehicles and how they work. What kind of car will be on the lift? What brand of tires will viewers see? When she explains how to check and change the oil, what brand will she use in her example? What kind of filter? Which brand of tools will her garage use? When she presents her "gadget of the week" where will she tell her viewers they can buy it?

And it is not just the television show. Amy's Garage also has a comprehensive companion website where viewers can watch clips of the show at their leisure, ask questions and read Amy's articles about making informed buying decisions. Advertisers and sponsors will get links from Amy's site to their sites.

Also in the works is taking Amy's Garage on the road. She plans to visit sponsors and advertisers and meet her viewers across North America. This will be a great way to generate foot traffic for Amy's sponsors.

Remember, this show is geared to women and thus will appeal to advertisers who want to get their products in front of an audience that not only brings in half of the household income but also makes more than 80 percent of the buying decisions in the common North American home.